Branding and Logo

About Our Brand

The District of Sooke’s brand reflects who we are: rooted in nature and guided by community. Our visual identity, including the District logo, colour palette, and font choices, helps residents, visitors, and partners easily identify official District communications and materials.

Our Logo

The District logo features a stylized Sitka spruce overlooking Sooke Harbour - a visual representation of the natural landscape that defines our community. The Sitka, a tree known for its strength and resilience, symbolizes our coastal setting, deep connection to the land, and lasting commitment to sustainability and community wellbeing and respect on the traditional territory of the Coast Salish Peoples.

The pointed treetop also evokes the shape of a paintbrush, reflecting the creativity, arts and cultural expression that enrich life in our community.

Please follow the logo guidelines below to ensure appropriate use.

Colour Palette

Our brand colours are drawn from the local landscape and reinforce our sense of place:

• Harbour Deep: A deep blue reflecting the calm waters of Sooke Harbour
• Potholes Current: A rich green inspired by moss-covered forests and the Sooke Potholes
• Morning Mist: A soft grey reflecting the region’s coastal fog and overcast skies
• West Coast Sunset: A vibrant orange evoking the colours of a summer evening sky
• Whiffin Spit Dawn: A muted blush symbolizing early morning light on the Salish Sea

Introduced in 2025, these colours are being integrated across District materials—from signage to digital communications—to support a cohesive and recognizable identity.

Logo Use Guidelines

Do:

• Use only approved logo files provided by the District.
• Maintain adequate clear space around the logo to ensure visibility.
• Place the logo on high-contrast, uncluttered backgrounds.

Don’t:

• Alter or distort the logo.
• Change colours, crop, rotate, or apply visual effects.
• Place the logo over busy or low-contrast imagery.

To request logo files or permission to use the District logo, contact communications@sooke.ca.

Acknowledging District Support

When the District of Sooke provides financial or in-kind support to a local initiative - such as through the Community Investment Program, in-kind contributions (like equipment or venue use), monetary contributions, event partnerships, or sponsorships - public recognition is required.

Acknowledgment Requirements

• The District logo must be displayed on promotional materials (digital and/or print).
• Contributions should be acknowledged in public remarks, media coverage, and online presence, where applicable.
• All uses of the logo must follow the brand guidelines outlined above.

If you're unsure how to appropriately acknowledge District support, please contact communications@sooke.ca.

Sample Funding Statements

To help you recognize the District’s contribution appropriately, consider using one of the following statements:

General Acknowledgment:

• “With thanks to the District of Sooke for their support.”
• “Funding provided by the District of Sooke.”

Programs or Events:

• “This initiative is supported by the District of Sooke through the Community Investment Program.”
• “Proudly sponsored in part by the District of Sooke.”

Collaborative Projects:

• “Delivered in partnership with the District of Sooke.”
• “Supported through a District of Sooke community partnership.”

Consistent, respectful use of the District logo strengthens public understanding of how the District supports local initiatives and helps maintain the integrity of our shared visual identity.